About Us

Let's Go Way Out!

We are so excited to share our journey with you. Our brand was founded with the vision of creating a community of individuals who are inspired to be themselves, embrace new experiences and “Go Way Out” everyday. We are a woman owned duo with a passion to help build an inclusive and diverse outdoor space.

At our core, we believe that life should be lived to the fullest. We trust in the power of the outdoors to challenge, inspire, and teach us about ourselves and the world around us. Our clothing and the feeling behind it is to support you in these pursuits, whether you’re hiking up a mountain, or taking on a daring adventure.

Our brand is more than just clothing, it’s a community. A community of individuals who share a passion for the outdoors and a desire to explore, grow and learn. We invite you to join us on this journey and to share your experiences with us!

 - Sam & Liz 
Our Values 

Collaboration - Hi, let's be friends.
Authentically engaging with people and businesses in our community.

Contribution - We can help!
Giving back to meet the needs of our communities.

Happiness - Make people feel good. 
Bringing joy, kindness and positivity to everyday. 

Inclusion - You're invited.
We honour inclusion and diversity. You are perfect just the way you are.

Quality - Oooh that's nice.
Always striving to provide exceptional value and quality. 
Land Acknowledgement 

We would like to take this opportunity to acknowledge the traditional territories of the Blackfoot and the people of the Treaty 7 region in Southern Alberta, which includes the Siksika, the Piikuni, the Kainai, the Tsuut'ina and the Stoney Nakoda First Nations, including Chiniki, Bearspaw, and Wesley First Nation. Our city is also home to Métis Nation of Alberta, Region III.